Where to Start
Not sure what your business needs? Start here.
A quick guide to what matters, what to do first, and how to figure out what's right for your business.
The basics
You started a business. Now what?
Not every business needs the same things. Here's how to figure out what matters for yours.
Website
Your website is the foundation. Everything else builds on it.
This is for you if:
You don't have a website at all
Your site is more than 3 years old
You're embarrassed to send people to your current site
Your site doesn't work well on phones
You have a site but it's not generating any leads or calls
You probably don't need this if:
Your current site is modern, mobile-friendly, loads fast, and generates leads
You built or redesigned your site in the last year or two and it's working
Every ad you run, every search result you rank for, every link you share points back to your website. If it's slow, outdated, or hard to use, you're paying for traffic that bounces.
Learn about web design
Google Business Profile
If you're a local business, this is free and non-negotiable.
This is for you if:
You serve customers in a specific area
You want to show up on Google Maps
You rely on phone calls and walk-ins
People search for your type of business with "near me"
You probably don't need this if:
You don't serve a local area (e.g., you're an online-only business)
Your customers don't find you through search (e.g., referral-only or B2B with a set client base)
Your Google Business Profile is how you appear in map results and local searches. It's free to claim and it can generate calls on its own. If you're a local business and you haven't done this yet, stop reading and go do it.
Learn about local SEO
SEO vs Google Ads
Two different tools for two different timelines.
SEO
SEO is for you if:
You want long-term growth that compounds over time
You're willing to invest 3 to 6 months before seeing major results
You want to stop paying for every single click
Skip SEO for now if:
You need leads this week, not this quarter
You're testing a new market and need fast validation
Learn about SEOGoogle Ads
Google Ads is for you if:
You need leads now, not in six months
You have a monthly budget for advertising
You want to show up at the top of search results today
Skip Ads for now if:
You have patience and a tight budget
You'd rather build organic traffic you don't have to keep paying for
Learn about Google AdsMost businesses benefit from both. Ads bring in revenue while SEO builds momentum in the background. If you can only pick one, pick based on how urgently you need results.
Paid Social
Great for some businesses. Not the first priority for others.
This is for you if:
Your customers are on Facebook or Instagram
You sell something visual (food, fashion, events, real estate)
You want to build brand awareness with a specific audience
You're launching something new and need to get the word out
You probably don't need this if:
You're a service business where people search Google when they need you (plumber, roofer, HVAC, attorney)
Your business isn't visual and your audience doesn't browse social media for what you sell
You don't have a website or landing page to send the traffic to yet
Social ads work best for visual products, retail, restaurants, and brand awareness. If people search for your service on Google when they need it, that's where your money should go first.
Learn about social ads
Email Marketing
The highest-ROI channel, once you have the pieces in place.
This is for you if:
You already have customers and want repeat business
You have a list of contacts you're not doing anything with
You want to stay top of mind between purchases
You have an e-commerce store with abandoned carts
You probably don't need this if:
You don't have an existing customer base or email list yet
You're still working on getting traffic to your website in the first place
Email works best when you already have people to talk to. Build your audience first with a website, SEO, or ads. Then use email to turn one-time buyers into repeat customers.
Learn about email marketing
How we work
No pitch deck. No pressure. Just a conversation.
We listen first.
Tell us about your business, your goals, and your budget. We'll recommend what makes sense. If we're not the right fit, we'll say so.
You get a clear proposal.
What we'll do, what it costs, and what to expect. No hidden fees. Everything in writing before we start.
Month to month. No contracts.
We keep clients by producing results. You can walk away any time. Your accounts, your data, your work.