Google Ads
Negative Keywords: The 20-Minute Weekly Habit That Fixes Most Google Ads Accounts
The search terms report shows exactly where your Google Ads spend leaks. A 20-minute weekly negative keyword routine, and why the savings compound.
Resources
Resources
Practical guides, strategies, and insights for business owners figuring out digital marketing.
Social Media
The Facebook Retargeting Setup Almost Nobody Runs
Retargeting is the highest-ROI play in paid social, and most local businesses never build it. The pixel, Conversions API, audiences, and the warm funnel.
Google Ads
Facebook Ads vs Google Ads: Intent, Interruption, and the Wrong Question
Google Ads captures demand that already exists. Facebook creates demand that doesn't yet. How to pick by business type, and why funnel stage decides it.
Web Development
SEO Built Into the Foundation: What That Actually Means
What SEO built into the foundation actually means: semantic structure, speed budgets, schema, and town pages, versus the phase 2 upsell that never works.
Business Growth
Digital Marketing for Construction Companies: What's Different
Construction marketing is not contractor marketing. Longer sales cycles, bid work, B2B relationships, and recruiting change the entire playbook. Here's how.
SEO
The 15-Minute Search Console Check Every Business Owner Should Run Monthly
A monthly 15-minute Google Search Console routine for business owners: what to check, which errors matter, which are noise, and when to call for help.
Web Development
WordPress vs Squarespace: The Honest Take From a Shop That Builds on Both
We build on both platforms, so no horse in this race. When Squarespace genuinely wins, when WordPress wins, and why the platform matters less than you think.
Web Development
Teardown: The Contractor Website That Leaks Leads
A top-to-bottom teardown of a typical lead-leaking contractor website: slow load, hero slider, buried phone number, giant form, and the fix for each.
Web Development
Why Your Website Is Slow: The Usual Suspects, in Order
The six things that make small business websites slow, in the order we find them, plus a five-minute self-test with PageSpeed Insights in plain language.
Business Growth
Pest Control Marketing: The Shape of Your Service Area Is the Strategy
Pest control marketing that widens your map is usually a mistake. Why route density beats reach, and how to deepen the neighborhoods you already serve.
Google Ads
Why We Tell Some Contractors Not to Run Google Ads
Sometimes the honest answer is don't run Google Ads yet. Five situations where we tell contractors to fix something else first, and what to do instead.
Business Growth
The Landscaping Marketing Seasonality Playbook: Lead the Season or Chase It
Landscaping and lawn care marketing lives and dies by the calendar. The demand curve, the 6-8 week lead time, and why winter is when next year gets won.
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