Google Partner Pittsburgh's Digital Marketing Agency

Real Estate

Digital Marketing for Real Estate

Digital marketing for Pittsburgh real estate agents and brokers. Get found by buyers and sellers with SEO, Google Ads, and a lead-generating site.

Sound familiar?

If any of these hit close to home, we should talk.

Hover each panel

01

Your brokerage gave you a website that looks identical to every other agent in the office. You can't even tell them apart.

Our approach

What we do for real estate

01

Your own website, your own brand

Not a brokerage template. Your site with neighborhood guides, market data pages, and content that ranks for the searches buyers and sellers make. A resource they bookmark and return to.

02

Hyperlocal SEO that portals miss

'Best neighborhoods in Pittsburgh for families.' 'Mt. Lebanon housing market 2026.' 'Cranberry Township homes under 400k.' These are the searches Zillow misses and that agents with strong local content can dominate.

Social media that generates business

Targeted ads on Facebook and Instagram reaching real buyers and sellers in your market. Just-sold announcements that build social proof. Listing campaigns with the right audience. Not posting for the algorithm.

04

Google Ads for immediate visibility

While SEO builds over time, Google Ads put you in front of people searching for an agent right now. We target high-intent searches like 'sell my house Pittsburgh' so every click has genuine potential.

Let's talk

Ready to be the agent homeowners find first?

Tell us what you need and we will put together a strategy specific to your business. No cookie-cutter packages.

We respond within 24 hours
No spam, no pressure, ever
Free consultation, no obligation
Call (412) 579-3580

What we focus on

Specific goals, not vague promises

01

Exclusive leads you own

Leads that come through your website and Google presence go directly to you. No sharing with other agents, no bidding, no portal middleman. You own the relationship from the first click.

02

Neighborhood authority

Become the agent that shows up when someone searches for your target neighborhoods. Hyperlocal content and SEO that position you as the market expert, not just another agent with a license.

03

Consistent listing appointments

A marketing system that generates seller leads and buyer consultations month after month. Not dependent on referrals or portal spending. Something you control and can scale.

jameslaniganpgh.com website, built by PGHDMA

Real client work, built and managed by PGHDMA.

FAQ

Questions agents actually ask us

Still have a question? Ask us directly. A real person in Carnegie, PA answers.

(412) 579-3580 Or send us a message above
01 Do I really need my own website as a real estate agent?

Absolutely. Your brokerage website is shared by every agent in the office. Your own site is where you build your personal brand, showcase your expertise in specific neighborhoods, and capture leads that go directly to you instead of a round-robin.

02 How do you compete with Zillow and Realtor.com in search results?

We don't try to outrank them for broad terms like 'homes for sale.' We target hyperlocal, long-tail keywords the portals don't optimize for: neighborhood-specific searches, market update queries, and 'agent near me' terms where personal expertise wins.

03 I'm on a team. Can you market me individually?

Yes. We build your personal brand alongside your team affiliation. Your website, your Google presence, your content. When you build equity in your own name and online presence, that stays with you regardless of what team or brokerage you're with.

04 Can you help with listing marketing?

Yes. We create targeted social media campaigns for individual listings, including professional ad creative, audience targeting by demographics and location, and retargeting to keep your listings in front of interested buyers throughout their search.

05 What about compliance with real estate advertising rules?

All marketing materials include required disclosures and follow NAR guidelines and your state's real estate advertising regulations. We work within your brokerage's compliance requirements.