01 Which e-commerce platform do you work with?
We work with Shopify, WooCommerce, BigCommerce, Magento, and custom-built stores. Our strategies are platform-agnostic. The marketing fundamentals are the same regardless of your tech stack, and our team can handle the technical implementation on any major platform.
02 How do you measure success for e-commerce?
Revenue, ROAS (return on ad spend), conversion rate, average order value, customer acquisition cost, and customer lifetime value. We track the numbers that directly impact your profit. Not impressions, not followers, not engagement rate. The metrics your accountant cares about.
03 Our average order value is low. Can paid ads work for us?
It depends on your margins and repeat purchase rate. If a customer buys once and never comes back, low-AOV products can be tough on paid ads alone. But if we build email automation that turns first-time buyers into repeat customers, the lifetime value math changes completely. We'll be honest about what makes sense for your numbers.
04 We're a small store competing against Amazon. Is there a point?
You're not competing against Amazon. You're competing for the customers who want what Amazon cannot offer: unique products, expert curation, a brand they connect with, and customer service from a real person. We help you reach those customers and give them compelling reasons to buy from you instead.
05 Can you help with both our own website and marketplace selling?
Our primary focus is driving sales through your own website where you control the margins and own the customer relationship. That said, we can advise on marketplace strategy as part of a broader channel mix. Owning your direct channel should always be the priority.